THE YEAR
OF THE TIGER

Type of Work:
Initiatives

Collaborator:
Studiowoork Team























'The year of The Tiger'  project was a collaborative effort between all members of Studiowoork, spanning from designers to non-designer associates. The goal of this initiative was to celebrate Lunar New Year, a time-honored tradition where families gather and feast. To embody the spirit of this festive occasion, we chose ceramic plates as our medium of artistic expression. With no fixed design brief to follow, each member was given free rein to create a graphical response that encapsulated their personal interpretation of togetherness and tiger symbolism.
























As a result, the final output represented a beautiful medley of self-expressions that spoke not only to the individual creators but also to the collective notion of community. Through this work, the team demonstrated the power of teamwork and collaboration in creative endeavors, even beyond the traditional realm of design. This project is a testament to the ability of groups to come together and create something beautiful and meaningful that resonates with people on a personal and societal level.





















Roles

Io Woo - Creative Direction. Luthfi Kautsar - Art Direction. Sonya Putri, Anis Fahmi, Gita Sulistiyo, Poppy Caniago, Bambang Erlangga, Nitya, Elvira, Rachmadina & Mirda Alfian - Graphic Designer. Alif Syafrie - Photography.