KABAR ADGI:
EXHIBITION & CONGRESS

Type of Work:
Exhibition 


Collabolator:
Studiowoork Team
























As a leading organization for Indonesian graphic designers, the Indonesian Association of Graphic Designers (ADGI) has been nurturing the local industry since 1980. To celebrate the end of its 2017-2022 tenure under Rege Indrastudianto, ADGI organized the 'Kabar ADGI: Congress & Exhibition 2022', a comprehensive event that showcased ADGI's achievements and contributions in the past five years.  With a focus on conveying information and creating an engaging experience for the audience, the exhibition identity of 'Kabar ADGI: Congress & Exhibition 2022' was designed with an idea of an 'echo' in mind - a stylized typography that plays with scale and rhythm. The result is a cohesive visual language that reinforces ADGI's commitment to sharing knowledge and ideas.












The logo of the exhibition identity features an extremely condensed sans serif typeface, which enhances the bold and contrasting look of the design. By relying solely on typography as the main element, the identity achieves simplicity, consistency, and versatility in its application across various materials and channels. Overall, the 'Kabar ADGI: Congress & Exhibition 2022' showcased the best of ADGI's accomplishments and leadership in the Indonesian graphic design industry, and its exhibition identity was a fitting representation of ADGI's vision and values.



















































































Roles

Io Woo - Creative Direction. Luthfi Kautsar - Art Direction & Photography. Sonya Putri & Anis Fahmi - Graphic Designer. Naufarel - Motion Graphic. Documentation during the congress event is rightly own by ADGI.