NAMELAKA CHRISMAST
HAMPERS 2022

Type of Work:
Packaging


Supervision:
Studiowoork























An inspired mid-century modern graphic designed exclusively for Namelaka's 2022 Christmas hampers. Emerged from a creative brief that aimed to capture an equal measure of warmth and joy. With careful attention to detail, the art direction intentionally infused the design with the vibrant and colorful essence reminiscent of the classic Bauhaus By playfully combining geometric shapes and subtle gradation, the artwork delicately alludes to the enchanting beauty of a pine tree during a winter sunset. Each element has been meticulously crafted to evoke a sense of nature's timeless elegance. The collection of hampers features a diverse range of items, including multiple cake boxes, labels, and greeting cards. Every piece has been thoughtfully designed to seamlessly harmonize with the overall aesthetic, ensuring a truly memorable experience.


























Roles

Luthfi Kautsar - Art Direction & Design. Sonya Putri & Io Woo - Supervision