A modern and experimental take on Japanese bar and diner Hasaka in Jakarta, Indonesia. Hasaka's brand identity and system are designed to be structured while still retaining a sense of fluidity. The super graphic is derived from the distinct part of the logo, the letter ‘A’ that resembles a wine glass - combined and reconstructed to create a graphic family with many configurations. Documentation on progress.
Roles
Luthfi Kautsar - Art Direction & Graphic Design. Io Woo - Creative Direction.